Title: Coalition Lead
Hours: 1 year, full-time, contract position
Reports to: Vice President
Location: Washington, D.C. area preferred, remote considered
About The Position: For the outdoor industry to thrive and remain relevant while also contributing to access and equity for a better outdoor industry, it must become more inclusive for groups who have historically been excluded from and/or underrepresented in outdoor recreation (e.g. Black, Indigenous and other Persons of Color, Disabled, LGBTQ+, different socioeconomic status, immigrants, etc.).
For this to happen, all sectors of the industry, including human powered (hiking, climbing, biking, equestrian, diving etc.), hunting and angling, motorized, hospitality brands, retailers and manufacturers must unite around shared goals for Justice, Equity, Diversity, and Inclusion (JEDI).
Outdoor Recreation Roundtable (ORR) seeks an experienced professional with a passion for uniting businesses in the outdoor industry around JEDI opportunities. This position (“Coalition Lead”) will manage the design and implementation of a campaign which aims to develop the voices and capacities of leading companies in the outdoor industry for JEDI work. Specifically, the program will equip business owners and service providers with internal-facing educational materials and training, and external-facing point of sale tools and marketing materials that help train workers and companies on important JEDI measures and make the outdoors more inviting to new and diverse user groups and existing outdoor enthusiasts.
While the components of the campaign are subject to change, they may include:
- Convening of cross-sector business leaders and stakeholders from across the recreation spectrum
- Convening of diversity advocacy groups and consultants from across the recreation spectrum
- Creation of educational tools to highlight JEDI issues relevant to outdoor brands, manufacturers, retailers, and user groups and their employees
- Development of public-facing marketing materials to be displayed at outdoor recreation sites (e.g campground, marinas, trailheads, ski resorts, parks, and national forests), “How-to” guides to welcome new users to outdoor recreation with best practices and advice to make the most out of outdoor experiences
The Coalition Lead will manage a variety of stakeholders to create and deliver a business focused, point-of-sale campaign to promote inclusivity and education for new users. They will have the support of the ORR staff and public relations team, as well as contract graphic and web designers to support the full implementation of this work.
Program Design/Development/Implementation – 80%
- Research existing efforts, strengths, weaknesses, and specific needs of coalition members to understand opportunities for progress
- Convene stakeholders in key sectors to define shared objectives, learning goals for the new coalition, strategic plan, and metrics for success
- Work with existing diversity education groups and individuals to create an advisory council to the campaign
- Design and propose a community feedback process
- Support drafting and implementation of marketing and outreach strategies for coalition members
- Facilitate monthly meetings and support coalition with JEDI education, creation of strategies and materials, and roll-out and implementation of deliverables
- Support administration of grants to participating businesses for the delivery of campaign materials
- Re-convene stakeholders for feedback, next steps (expanding to boating, fly fishing, etc. / creating a new entity)
Marketing/PR – 20%
- Manage design contractors for graphic/website
- Manage fulfillment of campaign materials to partners
- Support PR rollout (e.g. press releases, webinars, op-eds)
Required Experience and Personal Qualifications:
- Passion for JEDI efforts in the outdoor industry and life experience that informs this passion
- Understanding of key JEDI initiatives and leaders in the outdoor industry
- 4+ years work experience in JEDI work with business leaders, particularly organizational change and implementation related to JEDI
- Strong organizational skills and attention to detail
- Experience managing program budgets
- Strong presentation and public speaking skills
- Ability to manage multiple projects and deadlines effectively working individually and with different groups and stakeholder teams
- Outstanding verbal and written communication skills
- Demonstrated ability to develop one-on-one relationships with key partners and business/association executives
- Tolerance for adversity and uncertainty in planning and execution
- Personal alignment with and passion for Outdoor Recreation Roundtable’s mission and values
We are hoping to find a candidate located in the Washington, D.C. area. However, we will consider the position being performed remotely.
How to Apply
Please send a cover letter and resume to firstname.lastname@example.org with “Coalition Lead” in the subject line. You will receive confirmation of your application within three business days. No phone calls, please.
ORR is committed to providing reasonable accommodations to individuals with disabilities in the employment application and interview process. If accommodations are needed for an interview, please submit that request along with your application or in advance of your interview by at least one week.
About Outdoor Recreation Roundtable: The Outdoor Recreation Roundtable is the nation’s leading coalition of outdoor recreation trade associations, made up of 33 national association members representing more than 110,000 U.S. businesses. As the leading recreation entity, Outdoor Recreation Roundtable promotes the growth of the outdoor recreation economy and of outdoor recreation activities. We educate decision makers and the public on balanced policies that conserve public lands and waterways and enhance infrastructure to improve the experience and quality of life of outdoor enthusiasts everywhere.
ORR represents the business voice and the most sector diversity in the recreation economy. With our existing membership and infrastructure, we are capable of convening key partners across the RV, boating, fishing, hunting, motorized communities and more, who present an opportunity for a new and broadened reach for inclusivity work in the outdoor industry.
At ORR, we recognize that the outdoor industry has been exclusive throughout its history — explicitly in laws and regulations and implicitly through cultural norms and values. We recognize that we are part of this system, and we are eager to generate change. We envision a future in which all communities — particularly Black, Indigenous and other Persons of Color, Disabled, LGBTQ+, different socioeconomic status, immigrants, and other underrepresented groups — feel valued and welcomed in outdoor recreation. This is what drives our work.
“ORR and the entire outdoor recreation industry are excited for Rep. Haaland’s game-changing and historic confirmation to be the next Secretary of the Interior,” said Lindsey Davis, acting executive director of Outdoor Recreation Roundtable. “Throughout her career Rep. Haaland has worked to improve and increase access to the outdoors for recreationists, and she understands how this access to public lands and waters is vital to rural communities and the nation’s outdoor recreation economy. We look forward to continuing to work with her as Secretary on outdoor recreation issues, access and economies.”
Women Leaders in the Outdoor Industry Hold Media Call Discussing Rep. Haaland’s Nomination for Interior and ORR’s Priorities
On the eve of her first Senate confirmation hearing, Outdoor Recreation Roundtable (ORR) women leaders held a media discussion regarding Representative Debra Haaland’s nomination to be Secretary of the Interior and what it means for the outdoor industry. Topics covered included ORR’s priorities for Interior including outdoor infrastructure, funding the recreational trails program, bolstering the civilian conservation corps and more. The group also touched on the role of women leaders, like those on the call, in moving the $788 billion outdoor recreation industry forward. A link to the audio of the call is available here.
“Today’s reversal of the previous administration’s secretarial order is welcome news! There are myriad shovel ready projects to connect popular trails and recreation areas that involve complex land access issues between federal, state and private lands. This reversal makes that process much more doable with all the federal land agencies, including the BLM. We look forward to working with the administration on the best way to implement LWCF projects and leverage additional support from stateside dollars.” – Lindsey Davis, acting executive director at Outdoor Recreation Roundtable
Outdoor Recreation Roundtable sent the following letter of support to the Senate Committee on Environment and Public Works for the nomination of Michael Regan to be the next Administrator of the Environmental Protection Agency.
Outdoor Recreation Roundtable sent a letter of support to the Senate Committee on Agriculture, Nutrition and Forestry for the nomination of Tom Vilsack to be the next Secretary of Agriculture.
Read the full letter here.
Outdoor Recreation Roundtable (ORR) is encouraged by President Biden’s executive order announcing the goal to fight climate change and create jobs, in part through the 30 by 30 initiative. In December, ORR provided the Biden transition team the ORR Transition Policy Paper outlining the outdoor recreation industry’s support for the 30 by 30 concept but noting the need to ensure public access is preserved as well as a desire to work with the administration on details and implementation.
“ORR is encouraged by the Biden Administration’s goal to combat climate change through the 30 by 30 initiative, but recreational fishing and outdoor activity interests need to be represented,” said Lindsey Davis, acting executive director of ORR. “Outdoor recreation contributes over $788 billion annually to the U.S. economy and includes over 5.2 million jobs. We are going to work with the administration to make sure that through this initiative Americans continue to have access to the public lands and waters that make outdoor recreation possible and that help to fuel so much of the nation’s economy.”
30 by 30 Section of the ORR Transition Policy Paper:
We support and embrace the overlap between our collective work toward conservation and the establishment of global biodiversity principles in the “30 by 30” initiative, which aims to conserve 30 percent of the globe’s lands and waters by 2030. Recreation access and the enjoyment of our public lands and waters is imperative to the success of 30 by 30. Well-managed and sustainable outdoor activities are in harmony with 30 by 30 goals and continue to support jobs and economic activity in communities across the country while areas are conserved for climate solutions. Maintaining the sense of connection to our abundant resources and unrivaled natural beauty that these activities provide is essential to ensuring we have natural resource and biodiversity stewards for the next century, just as we have had in the past, and that places transitioning from traditional extractive industries have a bright economic future.
Ensure that any “30 by 30” policies properly account for the following principles:
1. Explicitly recognize the imperative role that outdoor recreation plays in conservation and as economic engines in communities throughout the country.
2. Include protected area definitions that allow for well-managed and sustainable outdoor activities.
3. Consider existing protected areas in measuring progress toward stated goals.
4. Seek to achieve targeted, science-based conservation measures developed through a stakeholder-driven process, that includes the recreation industry voice, to address biodiversity threats.
5. Clearly define roles and authorities for the entities charged with carrying out the 30 by 30 initiative proposal.
6. Through an objective, science-driven, stakeholder-engaged process determine the appropriate level of management necessary to meet biodiversity and conservation goals while supporting sustainable recreation.
Outdoor Recreation Roundtable offered strong support for the nomination of Governor Gina Raimondo to be the next Secretary of Commerce in a letter to the U.S. Senate Commerce Committee. The letter outlines key issues important to the outdoor industry that the Department of Commerce oversees, including the Bureau of Economic Analysis which is responsible for evaluating the outdoor recreation economy via the Outdoor Recreation Satellite Account. This analysis has been an important indicator of the strength of the outdoor recreation industry and the impact that outdoor recreation has on jobs and the economy. Additionally, the Department’s International Trade Commission provides critical data, analysis, and input to the U.S. Trade Representative regarding Section 232 and Section 301 tariff issues. Tariffs imposed under the prior Administration have impacted recreational products including powersports, marine manufacturers, safety gear, recreation clothing, and stymied export growth due to retaliatory counter-measures imposed by other countries on our American exports.
Outdoor Recreation Roundtable (ORR), working with Oregon State University’s Outdoor Recreation Economy Initiative and the National Governors Association Outdoor Recreation Learning Network, is helping rural communities build their outdoor recreation economies through a newly developed resource, the ORR Rural Economic Development Toolkit. Outdoor recreation is a powerful economic force nationally, generating $788 billion in economic output, comprising 2.1% of U.S. GDP and supporting 5.2 million jobs, and can also be utilized to strengthen individual communities across the country. The toolkit was developed with input from over 60 ORR stakeholders, includes links to a myriad resources and videos, and outlines real steps and actions rural communities can take, whether they already have a burgeoning outdoor recreation economy or they’re just getting started.
“We are excited to get the Rural Economic Development Toolkit up, running and out to the states and rural communities as the go-to resource to expand local outdoor recreation economies,” said Lindsey Davis, acting executive director of ORR. “It may seem simple for communities to build outdoor recreation economies but there are a ton of factors rural communities struggle with when attempting to broaden their communities’ economies, from bandwidth and monetary resources to messaging and public perceptions. This toolkit will be the resource to help communities navigate those challenges and be successful.”
ORR is focused on supporting our nation’s rural communities. Not only are they gateways to much of the land and water we recreate on but they are also huge economic opportunity zones for the outdoor recreation industry. The toolkit provides state and local officials, as well as rural community members information on 15 best practices for developing an outdoor recreation economy, from “Identify and Empower Local Champions” and “Build Collaboratives” to “Achieve Buy-In from the State” and “Ensure Value Capture.” It also outlines the various challenges rural communities could face as they take the steps to build their outdoor recreation economy – including limited staff, administrative bandwidth and funding challenges. Just as importantly, it discusses how to tackle misperceptions about outdoor recreation being simply about increasing tourism and dealing with cultural and infrastructure changes that occur when shifting reliance from just one economic driver to multiple.
The Rural Economic Development Toolkit will provide a resource for communities building up their outdoor recreation economies. Most communities will need additional resources to implement their plans. To overcome this hurdle, ORR compiled a list of federal grants and technical assistance to accompany the toolkit, which will support these communities in securing the funding and assistance they will need to accomplish their economic goals.
Outdoor Recreation Roundtable offered strong support for the nomination of Mayor Pete Buttigieg to be the next Secretary of the U.S. Department of Transportation (DOT) in a letter to the U.S. Senate Commerce Committee, specifically Chairwoman Cantwell and Ranking Member Wicker. The letter outlines the vital role transportation infrastructure will play in the next infrastructure debate as well as policies related to reauthorization of the surface transportation legislation.
“ORR is more than excited to get working with Mayor Buttigieg and the Department of Transportation on efforts to modernize our transportation networks and infrastructure to provide access to quality outdoor recreation,” added Lindsey Davis, acting executive director of ORR. “If there is anything we have seen over the past year, and really over the past decade, it’s that Americans want access to more of the outdoors our nation has to offer. Modernizing our transportation infrastructure and bolstering DOT programs like the Recreational Trails Program, Federal Lands Transportation Program, the National Scenic Byways Program, and the Sport Fish Restoration and Boating Trust Fund will make a huge difference to allowing more Americans to safely and efficiently enjoy outdoor recreation.”