Outdoor Recreation Roundtable teams with industry leaders to foster access and inclusion in the recreation economy
The Outdoor Recreation Roundtable (ORR) has partnered with THOR Industries (NYSE: THO), one of the world’s largest manufacturers of recreational vehicles, to establish a coalition to help ensure everyone feels welcome in all facets of outdoor recreation activities – from camping and fishing to boating, off-roading, archery and beyond.
The Together Outdoors coalition is being established to support and equip the recreation economy in raising awareness of equity and inclusion issues in outdoor experiences and provide education and awareness to help eliminate existing barriers. Open to cross-sector participation, the Together Outdoors coalition will provide training, resources, grants and other ways for manufacturers, retailers, service providers, stakeholders and individuals in the outdoor industry to support the advancement of equity and inclusion in all forms of outdoor recreation and connect with advocacy groups. THOR is funding the development, creation and initial operations of the coalition as part of a multi-year commitment.
“Maximizing access to outdoor recreation is a core objective of the Outdoor Recreation Roundtable,” said Lindsey Davis, Vice President of ORR. “Achieving that goal requires more than building infrastructure and creating new parks – it also means enacting policies and partnerships that ensure inclusivity and access to all Americans – no matter who they are or where they live. ORR is proud to be part of this important initiative and we look forward to helping to build Together Outdoors to ensure welcoming and equitable access to outdoor recreation.”
“We’ve listened and heard many of the deep and long-running concerns and obstacles underrepresented groups face when pursuing outdoor adventure,” said Bob Martin, THOR President and CEO. “Enjoying and appreciating nature is important for health and mental well-being and should be welcoming places for everyone. THOR is committed to helping advance outdoor equity and inclusion, so all feel welcome to Go Everywhere and Stay Anywhere.”
The groundwork for the coalition started last year through listening sessions THOR Industries conducted with under-represented individuals in the outdoors and other Diversity, Equity & Inclusion (DEI) leaders. Based on their lived experiences, the common learning was that under-represented people often feel unwelcome in the outdoors. With increased awareness and understanding, THOR partnered with ORR to establish a coalition to help impact all sectors of outdoor recreation. The coalition has been and will continue to be designed, operated and informed by close partnerships with experts and others on the frontlines of creating a more inclusive outdoor experience for all.
“The work of diversifying the outdoors is only measurable by the individuals and organizations committed to making it happen. It is not easy, as it demands action, not just words. I’m happy to see THOR join the efforts of so many others, by engaging its partners and community in this work, this is how we make progress. I look forward to seeing this coalition in action.” Teresa Baker, Founder of the Outdoor CEO Diversity Pledge
The Together Outdoors’ coalition will be shaped by input from an advisory committee of grassroots organizers and advocates with deep experience in the challenges faced by underrepresented groups in their pursuit of outdoor recreation and adventure, along with input from outdoor business leaders, federal agencies and conservation organizations.
The coalition recently completed an extensive national search with fantastic candidates for a full-time outdoor DEI leader, and is excited to have Gerry Seavo James leading the effort. Gerry comes from a multi-generational military family and is based in Kentucky where he’s led broad efforts promoting exploration throughout the state to connect important stakeholders in rural and urban areas and foster inclusion and representation of minorities and people of color. He sees diversifying the outdoors as essential to mental health, economic development, and for creating environmental advocates, and is ready to lead this effort on a national scale.
“As a J.E.D.I (Justice, Equity, Diversity, and Inclusion) advocate and founder of a small outdoor recreation and environmental social enterprise, I’ve seen the positive impact outdoor recreation has on public health, natural resource protection, leadership development, and advancement of a future fueled by sustainability. I’m excited to be part of such a transformative project that will continue the process of the outdoor industry taking deep and intentional steps to center diversity, equity, inclusion, and representation,” said Gerry Seavo James, Coalition Lead for Together Outdoors.
The following organizations have committed to joining the Together Outdoors coalition: National Marine Manufacturers Association, National Forest Foundation, Motorcycle Industry Council, Recreational Off-Highway Vehicle Association, Specialty Vehicle Institute of America, Brunswick, Simms Fishing Products, Archery Trade Association, The Recreate Responsibly Coalition, Hipcamp, The National Association of RV Parks and Campgrounds, Airstream, Inc., Go Camping America, THOR Industries, Outdoor Recreation Roundtable and TOGO Group.
“As outdoor recreation leaders, we play a key role in ensuring that everyone has equal opportunities to access and enjoy the outdoors,” said Erik Pritchard, President and CEO of the Motorcycle Industry Council. “Through the Together Outdoors Coalition, we can amplify our efforts with cross-sector industries to help make outdoor experiences inclusive and truly welcoming to all.”
“Fishing has the power to unite people, heal our bodies and minds, relieve stress, and develop character,” states Diane Bristol, Senior Director, Employee & Community Engagement for Simms Fishing Products. “Everyone should have access to these advantages, which means we welcome all anglers, no matter the gear in their quiver – or their ability, race, gender, religion, nationality or political ideology.”
“Everyone in America deserves to feel welcome in the outdoors. The Recreate Responsibly coalition and its more than 1200 members are thrilled to see this effort to build a more inclusive outdoors through the Together Outdoors coalition. In the past year, as millions of people have enjoyed outdoor recreation, it is more important than ever that the outdoor industry, manufacturers, local leaders, and nonprofits work together to create a more inclusive and welcoming outdoor experience,” Tania Lown-Hecht, Recreate Responsibly Coalition Co-Founder.
“At the National Forest Foundation, we believe that public lands, and all that they offer, are an American treasure and are vital to the health of our communities,” said Mary Mitsos, President and CEO of the National Forest Foundation. “We understand the importance of ensuring these lands are safe, accessible, and inclusive to all Americans. Joining the Together Outdoors coalition will allow us to increase our impact while promoting diverse representation and stewardship within our National Forests and Grasslands.”
“Representing privately-owned RV parks/resorts, campgrounds and glamping businesses across North America, we are proud to join the Together Outdoors partnership to enhance the experience for all RVers and campers,” says Paul Bambei, president and CEO of The National Association of RV Parks and Campgrounds. “Interest in RVing and camping is growing with every minority group—and we want to see them camping even more — so joining this coalition is just one of the many ways ARVC is helping our members create memorable experiences, ensuring everyone, no matter their background, feels welcome and comfortable enjoying the outdoors.”
“Our public lands and waters are open to everyone, and the recreational boating industry is committed to ensuring the great outdoors are an inclusive, safe, and welcome place for all,” said Kate Plush, vice president of human resources at the National Marine Manufacturers Association (NMMA). “We look forward to working with our coalition partners as we step up our efforts to eliminate all barriers to outdoor recreation across the country.”
“Bowhunting connects people to the outdoors and their table in a very personal and intimate way,” said Matt Kormann, CEO of the Archery Trade Association. “Anyone should be able to experience this profound opportunity without limitation. We recognize, support and are committed to the work that is necessary to ensure that everyone feels welcome and safe whether entering the woods or a shop.”
“At Hipcamp, we believe that in order to get more people outside, the outdoors must be safe, accessible, and inclusive for everyone, especially underrepresented communities,” said Hipcamp CEO and Founder, Alyssa Ravasio. “We’re eager to join Together Outdoors to provide training and other resources to create a more inclusive outdoor experience.”
For more information and to learn how be a part of Together Outdoors, please visit TogetherOutdoors.com.
Outdoor Recreation Roundtable, the nation’s leading outdoor recreation coalition, released the following statement on the Department of the Interior’s and Department of Agriculture’s announcement today regarding $2.8 billion in projects, grants and programs authorized in last year’s Great American Outdoors Act to expand access for recreation on public lands.
“The Great American Outdoors Act is the gift that keeps giving to the outdoor recreation industry, our public lands and all Americans who enjoy the outdoors,” said Jessica Turner, executive director of Outdoor Recreation Roundtable. “This $2.8 billion commitment for access and recreation on public lands will truly help to improve the outdoor experience through updated infrastructure while also building climate resiliency on our public lands and waters so future generations can explore these places, support the economy through recreation and help people heal through increased local public access. We applaud this commitment to the $788 billion recreation industry and look forward to working with the agencies to ensure these funds connect all Americans to outdoor recreation.”
Annual Outdoor Recreation Conference Focused on Impacts of the Pandemic on Participation and Access, Rural Economic Development, Conservation, the Future Workforce and More
This week over 150 outdoor recreation industry leaders came together with federal agency and conservation partners for Outdoor Recreation Roundtable’s annual forum, Partners Outdoors. During the first day of the virtual event attendees participated in discussions on the impacts of the COVID-19 pandemic on the industry, participation trends, how the recently passed Great American Outdoors Act and fully funding the Land and Water Conservation Fund will improve outdoor recreation infrastructure and access, and how rural communities can build their economies through recreation. The event coincided with the start of Great Outdoors MonthⓇ and a Presidential Proclamation from President Biden. Coordinated by ORR and celebrated every year in June, Great Outdoors MonthⓇ encourages healthy, active outdoor recreation through hundreds of local events organized by partner organizations taking place in all 50 states. President Biden is the fifth president in a row to sign a Great Outdoors MonthⓇ proclamation.
Partners Outdoors was kicked off by Colorado Congressman Joe Neguse (CO-2), and featured keynote addresses by Secretary of Agriculture Tom Vilsack, Principal Deputy Assistant Secretary for Fish and Wildlife and Parks Shannon Estenoz and the Chief of the United States Forest Service. The conference included over 40 speakers hailing from the White House, the Bureau of Land Management, National Park Service, Oregon State University, Motorcycle Industry Council, Outdoor Industry Association, National Marine Manufacturers Association, KOA, Vista Outdoor, Brunswick Corporation, Rivian, the Business Roundtable, the Greening Youth Foundation and many more.
“Now is the time to deliver recreation differently, and more importantly, to expand access to public lands and benefits for all Americans,” said Agriculture Secretary Tom Vilsack. “The visitation increase we saw in 2020 and expect to see again this year provides a great opportunity to meaningfully serve more Americans, increase the economic vitality and quality of life in communities, improve mental and physical health, and connect even more people to conservation.”
The event highlighted building the outdoor recreation workforce through diversified talent pipelines, developing trainings for anticipated skills gaps, and enhancing career pathways into the industry – all challenges for a powerful but growing sector. The event also included sessions on the future of recreation funding, management and policy, as well as how the industry can foster increased inclusivity.
“At this year’s Partners Outdoors event we had a lot of catching up to do after not holding one in 2020 due to the timing of the pandemic. With an increase in outdoor participation across the nation, the passage of the Great American Outdoors Act and full and permanent funding of LWCF, impacts of climate change and dynamic changes in recreation demand and technology, recreation as a rural economic driver and inequities in access, this convening was as informational as it was exciting and solution-oriented” said Jessica Turner, executive director of Outdoor Recreation Roundtable. “Any one of those issues would make for major discussions at Partners Outdoors, let alone all of them! We are so thankful for our informative speakers, everyone who attended and our sponsors including Brunswick Corporation, CHM Government Services, KOA, the Land and Water Conservation Fund Coalition, Mindgrub, Ocean Spray, Oregon State University Center for the Outdoor Recreation Economy, the VF Corporation, Vista Outdoor and Vista Outdoor Foundation and Winnebago Industries.”
ORR and the recreation community also celebrated 2020’s Legends Awards recipients during the event. Since 1991, Legends Awards have honored employees from federal agencies that manage outdoor recreation on public lands and waters for outstanding work to improve outdoor recreation experiences and opportunities for the American people.
Partners Outdoors offers organizations from across the industry a chance to take a deeper look at challenges and opportunities facing the outdoor recreation community and begin to chart a path forward so that we can continue to work together on these common goals and provide actionable solutions.
Check out the Partners Outdoors website for more information, as well as videos from the event as they are posted: https://recreationroundtable.org/partners-outdoors/.
Outdoor Recreation Roundtable threw its support behind Senator Ron Wyden (D-OR) and Representative Blake Moore’s (R-UT) reintroduced Recreation Not Red Tape Act to lower obstacles for people to recreate in, improve and prioritize the outdoors. The bill tackles cumbersome permitting and other processes for outdoor guides, as well as trail and forest maintenance while encouraging the federal land and water management agencies to prioritize outdoor recreation and access. Lowering barriers, improving management and streamlining access will help outdoor recreation contribute even more to economic recovery, jobs, and healthy people and communities.
“Outdoor recreation is a major force in the nation’s economy, contributing $788 billion in economic output and supporting 5.2 million jobs. As our industry grows in popularity and economic impact, federal agencies need updated tools to provide sustainable and improved access to, and infrastructure on, America’s public lands and waters,” said Jessica Turner, executive director of Outdoor Recreation Roundtable. “The Recreation Not Red Tape Act offers sensible, 21st century proposals for identifying and appropriately managing our unparalleled outdoor recreation assets now and into the future.”
“The $122 billion horse industry applauds Sen. Wyden’s (D-OR) and Rep. Moore’s (R-UT) re-introduction of the bipartisan ‘Recreation Not Red Tape (RNR) Act,’ an important bill that leverages taxpayer dollars by promoting the role of volunteers in trail maintenance,” stated Jean Ligon, President of the Michigan Horse Council and Chair of the American Horse Council’s (AHC) Recreation, Trails and Land-Use Committee. “According to a 2017 economic impact study, the nation’s recreational riders account for 13 million U.S. households. This will prove to be an invaluable resource to promote stewardship of the nation’s public trails,” stated Julie Broadway, AHC President.
“The ATA applauds Senator Wyden and Congressman Moore for the introduction of this common-sense legislation”, said Matt Kormann, President and CEO of the Archery Trade Association. “Collectively, the innovative changes targeted in this legislation will further enhance the customer experience and accessibility for recreating on our nation’s incredible array of public lands.”
“Outdoor recreation is important to our economy, and access to public lands is important to the millions of Americans who wish to recreate in fun, healthful ways,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “The Recreation Not Red Tape Act would remove barriers for recreation permits and volunteer participation, ensuring that powersports enthusiasts and others have access to federal lands.”
“At a time when millions of Americans are seeking the health and wellness benefits provided by activities like boating and fishing, we must seize every opportunity to reasonably and responsibly expand access to outdoor recreation, which is exactly what the Recreation Not Red Tape Act (RNR) will accomplish,” said Frank Hugelmeyer, president of the National Marine Manufacturers Association. “As we head into peak outdoor recreation season, there is no better time for Congress to swiftly pass this measure and deliver the significant economic contributions generated by these activities to the communities that need them the most.”
“Throughout the COVID-19 pandemic, Americans embraced the outdoors as a place to spend their time and improve their mental and physical well-being,” said Lise Aangeenbrug, executive director of Outdoor Industry Association. “As a result, the outdoor community is welcoming many new participants including more women, more ethnically diverse groups, and those who live in urban communities. Building on this historic momentum requires a commitment to expanding access to these outdoor spaces for people of all walks of life. This important legislation does just that by reducing bureaucratic hurdles and prioritizing outdoor recreation, as well as ensuring the $778 billion outdoor industry and its 5.2 million workers can continue to be a key part of our nation’s economic recovery.”
“As enjoyment of our public lands and participation in bicycling and outdoor recreation grow, we need federal action to keep up with demand. PeopleForBikes supports the Recreation not Red Tape Act from Senator Wyden and Congressman Moore because it will make it easier to designate National Recreation Areas, expand access to the outdoors and promote local economic development,” said Noa Banayan, director of federal affairs at PeopleForBikes.
“Sixty-five million Americans will go RVing this year and many of their adventures lead them to our public lands and waters,” said Jay Landers, RV Industry Association Vice President of Government Affairs. “The Recreation Not Red Tape Act will improve the experiences of these RVers by making recreation a priority on federal lands, improving recreational access, and removing unnecessary barriers so all Americans can enjoy outdoor recreation experiences. Of particular importance to RVers, this bill tasks federal land agencies to develop management plans for extending the recreation season or increasing recreation use in a sustainable manner during the offseason. This provision will help address federal campground overcrowding threatening the growth of the $114 billion RV industry, which drives economic growth in the surrounding local communities and economies.”
For almost 30 years, Partners Outdoors has been the premiere venue where stakeholders from the federal agencies, business, and non-profit sectors come together to discuss the future of outdoor recreation. The annual conference hosted by the Outdoor Recreation Roundtable is back and scheduled for June 1 & 2, 2021 after a year hiatus due to COVID.
“We encourage anyone with an interest in the future of outdoor recreation and land and water management, funding, equitable access and infrastructure to attend this virtual two-day event and participate in discussions around the impact of the COVID-19 pandemic on outdoor recreation, the future of the recreation workforce, recreation policy and more,” said Jessica Turner, executive director of Outdoor Recreation Roundtable. “The networking and conversations that occur during Partners Outdoors will be extremely beneficial for the public, private and nonprofit sectors as we begin to implement the Great American Outdoors Act, prioritize Land and Water Conservation Fund projects, work with the new Biden Administration on recreation priorities and set a course for bipartisan recreation policy in Congress.”
This year’s Partners Outdoors will be June 1st and 2nd and will include key speakers and leaders from the White House, Congress, National Park Service, National Oceanic and Atmospheric Administration, U.S. Army Corps of Engineers and U.S. Forest Service, as well as ORR members, university partners, and cross-sector business leaders, such as Vista Outdoor, Winnebago, KOA and more. Together, these partners will work on the outdoor recreation industry’s most important issues. Session topics will include:
- Impacts of COVID-19 on Outdoor Recreation;
- Recreation and Conservation Working Together;
- 21st Century Outdoor Recreation Workforce; and
- The Future of Recreation Management and Policy among much, much more!
Check out the Partners Outdoors website for a link to register, and more information: https://recreationroundtable.org/partners-outdoors/.
ORR Encouraged by Administration’s Commitment to Recreation Access in ‘America the Beautiful’ Report
WASHINGTON, D.C. – Outdoor Recreation Roundtable, the nation’s leading outdoor recreation coalition, released the following statement on the Biden administration’s ‘Conserving and Restoring America the Beautiful’ report.
“The bottom line is that access to healthier public lands and waters means more opportunities for Americans to recreate outside and for communities’ economies to thrive,” said Jessica Turner, executive director of Outdoor Recreation Roundtable. “ORR supports the administration’s ‘Conserving and Restoring America the Beautiful’ effort and we are encouraged by its goals to conserve and protect our nation’s lands and waters through science-based, locally led efforts that create access to motorized, non-motorized, fishing and hunting recreation opportunities for all. We are also particularly pleased that this report prioritizes recreation access that already exists, while recognizing that access needs to be maintained sustainably in the future as places are conserved.”
Turner continued, “We believe sustainable management of our great outdoors is paramount for us to address climate change while further bolstering the outdoor recreation economy. We also appreciate the report’s acknowledgment of the connection between healthy places, healthy communities and jobs. We plan to work with the administration on the implementation of ‘America the Beautiful’ and to have outdoor recreation representatives advise in this effort. Together, we can continue to build on Americans’ love for the outdoors and outdoor recreation for generations to come.”
Glenn Hughes, president of the American Sportfishing Association added, “The 30 by 30 initiative has generated a lot of attention within the recreational fishing community. We are pleased that the Biden Administration is approaching 30 by 30 with an understanding of the significant cultural, economic and conservation benefits that recreational fishing provides the nation, and emphasizes the value of increasing access for outdoor recreation.”
“As a community dependent on clean water, healthy fisheries, and reasonable and responsible access to our natural resources, implementing this plan will put us on a trajectory toward maintaining and advancing these conservation objectives,” said Frank Hugelmeyer, president of the National Marine Manufacturers Association. “We appreciate the administration’s balanced approach to 30 by 30, and on behalf of the uniquely American-made recreational boating industry, NMMA strongly supports this collaborative effort.”
“The conservation of more of our public lands means more places for RVers to visit for generations to come,” said Jay Landers, vice president of government affairs at the RV Industry Association. “We applaud the 30 by 30 efforts and look forward to working with the Biden Administration to ensure these efforts include balanced land use and increased access to recreation activities.”
Earlier this year ORR developed a set of recommendations for the Biden administration as it developed its 30 by 30 goals and actions. Those recommendations are available here.
Colorado’s western slope offers limitless outdoor adventure opportunities, and a new partnership among national, state and local entities, including the Outdoor Recreation Industry Office (OREC) and the Outdoor Recreation Roundtable (ORR) is addressing accessibility barriers. The Glenwood Springs Gear Library provides free outdoor gear and additional information to help remove barriers to participation.
“Colorado’s majestic outdoors belongs to us all and we are pleased to join local officials and our industry partners to foster inclusive participation,” said Colorado’s Outdoor Industry Office (OREC) Director Nathan Fey. “We share Governor Polis’ vision of a Colorado for all. This gear library helps open up the Roaring Fork Valley’s great outdoors for everyone to enjoy the wide-ranging benefits of Colorado’s outdoors.”
The Gear Library was born out of Glenwood Springs’ participation in the Recreation Economy for Rural Communities (RERC) workshop. RERC is a new planning assistance program offered through a partnership between the U.S. Environmental Protection Agency, the USDA Forest Service, and the Northern Border Regional Commission. The program helps communities develop strategies and an action plan to revitalize their Main Streets through outdoor recreation.
During Glenwood Springs’ participation in RERC, staff, stakeholders, and community members agreed that outdoor recreation should be inclusive, accessible and enjoyed by all, and that it is essential for well-being, mental and physical health and a sense of community. Participants then discussed barriers to access which included the lack of points of entry into typical outdoor recreation activities, the high cost of equipment to participate in many activities and for some, a sense of unwelcomeness and unawareness due to language barriers.
To address these issues, the Glenwood Springs Parks & Recreation Department is creating a low cost/free equipment rental opportunity at the community center that will allow members of the community who may not be able to afford or are not ready to financially commit to the high cost of equipment a chance to utilize the equipment and discover new outdoor recreation activities. All materials (instructions for use, waivers, etc.) will be available in both English and Spanish.
The Gear Library offers both spring/summer and fall/winter gear and equipment. Whenever possible, gear was purchased from Colorado companies such as High Society Paddle Boards or sourced from Colorado retailers, further supporting Colorado’s outdoor recreation industry. Equipment available for use includes snowshoes, cross-country skis, fishing gear, standup paddleboards, kayaks and mountain bikes as well as safety equipment such as helmets and life vests in both adult and youth sizes.
“The City of Glenwood Springs is very excited to offer a Gear Library to our community to enable those who may not otherwise be able to afford to participate or haven’t found the right avenue to participate an opportunity to experience the vast array of outdoor recreation activities we have available,” said Karstin Moser, Parks and Recreation Administrator. “We’re also working to keep the entire program very Colorado-centric by purchasing the equipment for the library from outdoor recreation businesses based in Colorado.”
To help support the Gear Library, OREC partnered with SmartWool and the VF Foundation to provide funding for the acquisition of equipment and technical support, ensuring the library offers a variety of equipment sizes and options.
“At Smartwool, we aspire to build an outdoor community for all,” said Jen McLaren, Brand President at Smartwool. “We want to ensure that everyone has equitable access to get outside and are committed to breaking down barriers that exist for some communities. Access to outdoor gear is one of those barriers, which is why we are excited to support the Glenwood Gear Library.”
“The VF Foundation believes in the power of community-based partnerships that support a more equitable and sustainable world,” said Gloria Schoch, Executive Director of The VF Foundation. “We’re excited to join our Smartwool brand in supporting OREC’s resourceful, circular and inclusive approach to encouraging greater outdoor participation in our very own backyard in Colorado. We hope this new program will contribute to a more welcoming environment where everyone has the opportunity to enjoy their outdoor experiences to the fullest.”
ORR, the leading coalition of outdoor recreation trade associations working to promote the growth of the outdoor recreation economy, facilitated the partnership between funding partners, and identified Glenwood Springs as an outstanding opportunity for local investment.
“A lot of time and energy within the outdoor industry goes into securing and ensuring access to the outdoors for all Americans though fighting for new infrastructures like campgrounds, marinas, trails and more as well as working to designate new and protect existing monuments, parks and wilderness areas,” said Jessica Turner, executive director of Outdoor Recreation Roundtable. “Yet, we want to do more as an industry to make sure other barriers such as access to outdoor gear and expertise are equally available to everyone. This is why we are so proud to support Glenwood Springs’ Gear Library and hope to be involved with more of them across the nation.”
Title: Coalition Lead
Hours: 1 year, full-time, contract position
Reports to: Vice President
Location: Washington, D.C. area preferred, remote considered
About The Position: For the outdoor industry to thrive and remain relevant while also contributing to access and equity for a better outdoor industry, it must become more inclusive for groups who have historically been excluded from and/or underrepresented in outdoor recreation (e.g. Black, Indigenous and other Persons of Color, Disabled, LGBTQ+, different socioeconomic status, immigrants, etc.).
For this to happen, all sectors of the industry, including human powered (hiking, climbing, biking, equestrian, diving etc.), hunting and angling, motorized, hospitality brands, retailers and manufacturers must unite around shared goals for Justice, Equity, Diversity, and Inclusion (JEDI).
Outdoor Recreation Roundtable (ORR) seeks an experienced professional with a passion for uniting businesses in the outdoor industry around JEDI opportunities. This position (“Coalition Lead”) will manage the design and implementation of a campaign which aims to develop the voices and capacities of leading companies in the outdoor industry for JEDI work. Specifically, the program will equip business owners and service providers with internal-facing educational materials and training, and external-facing point of sale tools and marketing materials that help train workers and companies on important JEDI measures and make the outdoors more inviting to new and diverse user groups and existing outdoor enthusiasts.
While the components of the campaign are subject to change, they may include:
- Convening of cross-sector business leaders and stakeholders from across the recreation spectrum
- Convening of diversity advocacy groups and consultants from across the recreation spectrum
- Creation of educational tools to highlight JEDI issues relevant to outdoor brands, manufacturers, retailers, and user groups and their employees
- Development of public-facing marketing materials to be displayed at outdoor recreation sites (e.g campground, marinas, trailheads, ski resorts, parks, and national forests), “How-to” guides to welcome new users to outdoor recreation with best practices and advice to make the most out of outdoor experiences
The Coalition Lead will manage a variety of stakeholders to create and deliver a business focused, point-of-sale campaign to promote inclusivity and education for new users. They will have the support of the ORR staff and public relations team, as well as contract graphic and web designers to support the full implementation of this work.
Program Design/Development/Implementation – 80%
- Research existing efforts, strengths, weaknesses, and specific needs of coalition members to understand opportunities for progress
- Convene stakeholders in key sectors to define shared objectives, learning goals for the new coalition, strategic plan, and metrics for success
- Work with existing diversity education groups and individuals to create an advisory council to the campaign
- Design and propose a community feedback process
- Support drafting and implementation of marketing and outreach strategies for coalition members
- Facilitate monthly meetings and support coalition with JEDI education, creation of strategies and materials, and roll-out and implementation of deliverables
- Support administration of grants to participating businesses for the delivery of campaign materials
- Re-convene stakeholders for feedback, next steps (expanding to boating, fly fishing, etc. / creating a new entity)
Marketing/PR – 20%
- Manage design contractors for graphic/website
- Manage fulfillment of campaign materials to partners
- Support PR rollout (e.g. press releases, webinars, op-eds)
Required Experience and Personal Qualifications:
- Passion for JEDI efforts in the outdoor industry and life experience that informs this passion
- Understanding of key JEDI initiatives and leaders in the outdoor industry
- 4+ years work experience in JEDI work with business leaders, particularly organizational change and implementation related to JEDI
- Strong organizational skills and attention to detail
- Experience managing program budgets
- Strong presentation and public speaking skills
- Ability to manage multiple projects and deadlines effectively working individually and with different groups and stakeholder teams
- Outstanding verbal and written communication skills
- Demonstrated ability to develop one-on-one relationships with key partners and business/association executives
- Tolerance for adversity and uncertainty in planning and execution
- Personal alignment with and passion for Outdoor Recreation Roundtable’s mission and values
We are hoping to find a candidate located in the Washington, D.C. area. However, we will consider the position being performed remotely.
How to Apply
Please send a cover letter and resume to email@example.com with “Coalition Lead” in the subject line. You will receive confirmation of your application within three business days. No phone calls, please.
ORR is committed to providing reasonable accommodations to individuals with disabilities in the employment application and interview process. If accommodations are needed for an interview, please submit that request along with your application or in advance of your interview by at least one week.
About Outdoor Recreation Roundtable: The Outdoor Recreation Roundtable is the nation’s leading coalition of outdoor recreation trade associations, made up of 33 national association members representing more than 110,000 U.S. businesses. As the leading recreation entity, Outdoor Recreation Roundtable promotes the growth of the outdoor recreation economy and of outdoor recreation activities. We educate decision makers and the public on balanced policies that conserve public lands and waterways and enhance infrastructure to improve the experience and quality of life of outdoor enthusiasts everywhere.
ORR represents the business voice and the most sector diversity in the recreation economy. With our existing membership and infrastructure, we are capable of convening key partners across the RV, boating, fishing, hunting, motorized communities and more, who present an opportunity for a new and broadened reach for inclusivity work in the outdoor industry.
At ORR, we recognize that the outdoor industry has been exclusive throughout its history — explicitly in laws and regulations and implicitly through cultural norms and values. We recognize that we are part of this system, and we are eager to generate change. We envision a future in which all communities — particularly Black, Indigenous and other Persons of Color, Disabled, LGBTQ+, different socioeconomic status, immigrants, and other underrepresented groups — feel valued and welcomed in outdoor recreation. This is what drives our work.
“ORR and the entire outdoor recreation industry are excited for Rep. Haaland’s game-changing and historic confirmation to be the next Secretary of the Interior,” said Lindsey Davis, acting executive director of Outdoor Recreation Roundtable. “Throughout her career Rep. Haaland has worked to improve and increase access to the outdoors for recreationists, and she understands how this access to public lands and waters is vital to rural communities and the nation’s outdoor recreation economy. We look forward to continuing to work with her as Secretary on outdoor recreation issues, access and economies.”
Women Leaders in the Outdoor Industry Hold Media Call Discussing Rep. Haaland’s Nomination for Interior and ORR’s Priorities
On the eve of her first Senate confirmation hearing, Outdoor Recreation Roundtable (ORR) women leaders held a media discussion regarding Representative Debra Haaland’s nomination to be Secretary of the Interior and what it means for the outdoor industry. Topics covered included ORR’s priorities for Interior including outdoor infrastructure, funding the recreational trails program, bolstering the civilian conservation corps and more. The group also touched on the role of women leaders, like those on the call, in moving the $788 billion outdoor recreation industry forward. A link to the audio of the call is available here.