The Outdoor Recreation Roundtable (ORR) is calling on businesses and organizations across the $1.3 trillion outdoor recreation economy to take a simple but powerful step: make time outside a driver of America’s physical, mental, and community health. A national strategy to help Americans spend more time outdoors—in urban and rural communities alike—can improve health outcomes, strengthen communities, reduce preventable downstream interventions, help constrain long-term healthcare costs, and grow a key sector of the U.S. economy.

Starting at the first-ever National Executive Forum on Health and Outdoor Recreation and continuing through Great Outdoors Month in June, ORR will spotlight outdoor recreation enterprises taking measurable action to help more people spend time outside as a pathway to better health and well-being across America. The outdoor recreation industry can lead by example by taking our own medicine—and then inviting other industries to join us. 

Read more about the America’s Outdoor Era Commitment here.